In this essay Tom O'Regan examines the world wide popularity of Crocodile Dundee and Crocodile Dundee II, the producers' filmmaking strategies, and the media and industry spin-offs that followed. His proposal that 'the films are as much constructed "outside" in publicity and other media as they are in "the length and breadth" of their strip of celluloid' implies that both the filmmakers and the audience 'do not just bring to Crocodile Dundee and Crocodile Dundee II norms and expectations informed by their previous experience of the cinema - the film intertext. They also bring to the films norms and expectations created outside of the cinema in adjacent media and social intercourse.'
