'The Letters of Rachel Henning is the best-selling collection of correspondence ever published in Australia. Covering the years 1853 to 1882, the letters were first serialised in the Bulletin in 1951-1952 (edited by David Adams and illustrated by Norman LIndsay), nearly forty years after Rachel Henning's death. Since then, they have been published in book form in nine separate editions, and remained in print for nearly fifty years. In October 2006, the book was posted online, unillustrated, as a Project Gutenberg Australia title. I propose to discuss the editing of the original letters, and examine the paratexts and the various publishing strategies that allowed the collection to be marketed successfully, over many years, to a diverse readership whose reasons for finding the collection so appealing varied with the passage of time. (Author's introduction)