Cirrus@Austlit

'Horwitz Publications, Pulp Fiction and the Rise of the Australian Paperback is an informative, fascinating book focused on one of the main Australian publishers of the twentieth century, Horwitz Publications. Many of us lurking in the shadows, or it might be in the full sun, of Australian literary studies will know the name of Carter Brown, but few of us will know very much at all about his main Australian publisher, Horwitz, and its connections both in Australian book publishing and the international pulp fiction world. Horwitz Publications is a rare book in the Australian scene. Apart from works on Angus & Robertson (Jason Ensor, Jennifer Alison) and the New South Wales Bookstall Company (Carol Mills) there are very few book-length studies of specific publishing houses and their social or cultural contexts. There have been field-defining broader studies of publishing, such as Katherine Bode’s work, and critical essays, old and new, covering specific periods. But much remains scattered across these different works, even as new avenues and pathways for cultural history are revealed. My own essay on post-war Australian publishing and cultural politics in the 2009 Cambridge History of Australian Literature does mention Horwitz and other popular publishers as ‘the most active local publishers of new Australian novels’, but I also have to admit that these firms do not play a larger part in the essay’s arguments.'  (Introduction)

'Nathan Hobby’s The Red Witch: A Biography of Katharine Susannah Prichard takes on the challenging task of sorting out the complicated details of Prichard’s life as a child, sibling, governess, teacher, friend, lover, wife, mother, aunt, grandmother, traveller, celebrity, journalist, poet, novelist, short-story writer, social activist, public speaker and communist.' (Introduction)

'This article investigates the publication of Australian authors of “good commercial fiction” in the United States in the 1950s and 1960s. When the early careers of Morris West, Jon Cleary, and George Johnston are traced through their association with William Morrow and Company, the importance to these careers of publishers, editors, literary agents, and other stakeholders becomes apparent. Each author built a substantial career of largely successful fiction over successive titles with the ongoing support of Morrow as publisher, plus key links with editors and literary agents. For West and Cleary in particular, the United States became a primary place of publication and editorial advice across these decades. While the good commercial fiction of these authors is rarely acknowledged in Australian literary history, their position within the field of book history and print culture clearly shows how important these examples are to understanding the dynamics of transnational print culture and its significant effect on the ways in which Australian novels were commissioned, edited, published, and reviewed, particularly in the United States. Revealed in correspondence and other publishing records, the often complex negotiations required to transform an Australian novel into a US book exhibit the cultural and commercial contingencies experienced throughout an author’s career, demonstrating that good commercial fiction provides a rich field of inquiry to expand and complicate our ideas of Australian authorship.' (Publication abstract)

'This paper traces the history of the publication and reception of Indigenous Australian literature--fiction, poetry and life-writing--in the USA, drawing on aspects of book history/publishing studies and cultural sociology. Indigenous Australian novels in particular have prompted a rich international critical literature focused in recent years on notions of Indigenous transnationalism or equivalent concepts. While acknowledging the pertinence and generative power of such modes of reading, paying close attention to the dimension of 'material transnationalism'--the ways in which books have or have not travelled into the US marketplace, their circulation or lack of circulation--offers a different perspective, one that qualifies more familiar transnational or world literature paradigms. Australian Aboriginal or Indigenous writing has not had an impact as such--as a field in its own right--in the USA, although recent genre framings through dystopian fantasy/climate fiction have given more prominence to certain titles.' (Publication abstract)

'The cultural and commercial operations of the publishing industry have been dramatically reshaped by digital technologies, yet little is known about how these effects are differentiated across sectors of the industry. This article analyses data about the production of Australian-authored fantasy, romance and crime fiction titles to explore the specific publishing ecosystems of different genres and the roles played by multinational, small press and self-publishing in each. First, we show that there has been across-the-board growth in each genre and for each type of publisher. Second, we argue that multinational publishing activity in these genres has been characterized by broad stability, punctuated by experimentation with genre-specific imprints for romance and fantasy titles. Third, we find that small presses make diverse contributions to genre ecosystems, able to both activate prestige and experiment with formats. Finally, we note the immense growth in self-publishing, particularly in romance, and argue that self-publishing now operates in tandem with traditional publishing to create hybridized publishing ecosystems - with greater potential to transform the traditional publishing model than e-books.' (Publication abstract)

'Australian Books and Authors in the American Marketplace, which I co-authored with Dr Roger Osborne, is in many ways the first in its field, the first comprehensive history of American editions of Australian works or, as it became, the first study of the careers of books and authors in the American marketplace. Evidence had been emerging in new editions of colonial texts, in occasional biographies and scattered articles, but when we began the research there was no ready answer to the most basic question — which Australian books had been published in the USA? — let alone when and how and with what effect.'   (Publication summary)

'Across the century or so covered by this book, Australian novels were a consistent presence in the American marketplace even while their numbers in any particular year or publishing season were never large. Most of the novelists who would become defining, canonical figures in the articulation of an Australian literary tradition over the course of the twentieth century were published in the United States, their standing as serious authors and in certain cases as major contributors to English fiction acknowledged by American publishers, reviewers and critics (not least in their roles as book club judges). Many Australian authors also participated in and profited from the burgeoning markets on both sides of the Atlantic for light fiction or genre fiction, sometimes with careers as good-selling novelists over several decades, their books reviewed widely and favourably in the weekly book pages. Less predictably, our research has revealed a dense undergrowth of writers with more modest reputations or less obvious claims on Australian literature who were published and found different kinds of success in America. A large and diverse range of authors, as we have shown, had a small number of titles published by mainstream houses, reviewed at least briefly in the major book papers, and sometimes noticed in the bookstores - a sequence of modest successes or perhaps more commonly one big success followed by a series of "disappointments". If they made no lasting impression in the American marketplace and contributed little, if anything, to American readers' sense of Australian literature, they might nonetheless have made a small return on the publisher's investment and some additional earnings for the author. In short, these works inhabited the mainstream commercial world of books, so often characterised by the short life span of individual titles and reputations, and the small number of genuinely bestselling books. Nonetheless, it is with these ordinary mid-range titles no less than the major literary works or popular bestsellers that we see literary transnationalism in operation - a function of publishers' interests and investments as much as a specifically textual or authorial capacity, manifested in new editions as much as in new texts.'   (Introduction)

'Previous chapters have demonstrated the presence of Australian novels in American print culture from the small-scale, low -key importation of British sheets for rebinding and local distribution, to the large-scale manufacture of copyrighted American editions, extended by book club circulation or reprints, sometimes with sales of hundreds of thousands of copies. Over time, Australian authors contributed to a wide variety of markets: nineteenth-century romance and pioneering narratives; a genre system that sought tales of detection, sensation, and romantic love; and more serious fare in the form of historical sagas that were taken as a sign of the emergence of a distinct and distinguished national literature. With writers such as Henry Handel Richardson, Eleanor Dark, Christina Stead and Patrick White, certain Australian novels could occasionally find a more prominent and recognisable place in the conversations of New York's book culture.' (Introduction)

'Widely regarded as the two most important Australian writers of the twentieth century, certainly of its middle decades, the literary careers of Christina Stead and Patrick White were fundamentally shaped by the authors' American experience and more particularly by their contacts with New York publishing. Both were networked into the New York book world in ways that are rare among our examples although they recall W.W. Norton's support for Henry Handel Richardson; and, like Richardson, both for a time became part of contemporary American book talk on the state of the modern novel. Major figures in the New York book world including Clifton Fadiman, Max Schuster and Stanley Burnshaw were closely engaged in Stead's career, while Ben W. Huebsch of the Viking Press and then his successor Marshall Best were White's primary contacts in the publishing world, and much more than that in Huebsch's case. Some key reviews in the American papers, such as those by James Stern in the New York Times, were critical for White's sense that the "right readers" could be found for his challenging novels. For both authors, America was more than just a supplementary market. Stead, on the ground in New York and absorbed in its cultural politics and intellectual networks, came close to being read as an "American writer". White, by contrast, maintained his New York connections largely from a distance. Triangulated between English, American and Australian literary cultures, their writing had multiple homes but also a sense of homelessness, of not belonging easily to any single place or time. If this gave their fiction an unusual power, it also made it difficult for them to be assimilated into an evolving American or international modern tradition. In Pascale Casanova's words, "to be decreed 'modern' is one of the most difficult forms of recognition for writers outside the centre".'  (Introduction)

The previous chapter revealed how, in the early 1930s, Norton's publication of Henry Handel Richardson s Ultima Thule and the Fortunes of Richard Mahony trilogy brought Australia and its literature "deep into the consciousness of reading America' The impact of Richardson's novels was strengthened by the appearance of Katharine Susannah Prichard's Coonardoo in 1930 from the same publisher. Richardson's and Prichard's novels were in fact part of a longer sequence of ambitious Australian works published in the United States from the late 1920s to the mid 1940s. In contrast to the decline in the number of Australian novels published in America across the first three decades of the twentieth century, at the very end of the 1920s we begin to see a cluster of substantial novels appearing together - and being brought together by reviewers. Fiction publishing in general in the United States grew rapidly from a low point in 1919 to a peak in 1929; the number of titles dipped slightly through the Depression years but high levels continued until the early forties. Against this background, the pattern of publication and increased receptivity for Australian novels was sustained until the mid-forties, but with little continuity into the postwar years when many writers had, in effect, to begin again in establishing the viability of Australian work in the American marketplace. There is, then, a relatively discrete historical trajectory across the two decades from the late twenties, emerging from almost nothing and collapsing in the later forties as both cultural and industrial circumstances change.' (Introduction)

'From the late 1920s to the early 1940s, American reviewers were often compelled to remark on the increasing presence of Australian books and authors in the American marketplace. The publication in short succession of Henry Handel Richardson's The Fortunes of Richard Mahony trilogy (1929-30) and Katharine Susannah Prichard's Working Bullocks (1927) and Coonardoo (1930) appeared to announce Australia's literary coming of age: "Australia at last seems to have become articulate, when in so short a space of time it can produce such books as Henry Handel Richardson's Ultima Thule, Miss Prichard's own Working Bullocks and this fine story of white codes and primitive codes mixed and never fusing [Coonardoo]"; "Australia is taking her place as an important contributor to English letters ... It is no longer possible to ignore that country's claim to a definite attention") By comparison to the authors discussed in the previous chapter, Richardson and Prichard together could draw attention, not just to individual hooks by Australian authors, but to works of literature about Australia and hence to the idea of Australian literature itself. As one US reviewer put it, Ultima Thule had "brought the Australian country into the deep consciousness of reading America" and Coonardoo promised to do the same. Another concluded that "those who maintain that no literature comes out of Australia are beginning to revise their opinions as each new book is announced by Henry Handel Richardson, Katherine Susannah Pritchard [sic] and Dorothy Cottrel [sic]".' (Introduction)

'On both sides of the Atlantic, the years between the two world wars witnessed the consolidation of the crime fiction genre, especially "golden age" murder mysteries and detection puzzles, and also the rise of women's romance fiction as a distinct market segment, in Britain in the late 1920s and in the United States across the following decade. Although both forms had much older precedents, together they helped constitute the booming field of " light fiction" in the interwar years. Understood as distinct from the cheapest forms of pulp, light fiction was identified as a discrete field within the mainstream of commercial fiction publishing. This new awareness can be seen in the fact that uses of the term alight fiction" in the New York Times increased from twenty-six in the 1910s to fifty-six in the 1920s and in the 1930s, after which they tapered off again. Further, in January 1934, the Times began a special reviews section, "Fiction in Lighter Vein", where romance tides were reviewed by regulars such as Beatrice Sherman; and in the same period the Saturday Review of Literature launched "Over the Counter: the Saturday Review's Guide to Romance and Adventure", a weekly chart containing one-line reviews of romances, westerns and other popular genres. It matched the paper's similar guide to detective fiction, "The Criminal Record".'  (Introduction)

'The first three decades of the twentieth century present no clear pattern for the publication of Australian novels in the United States outside the serial relationships with publishers that certain genre writers were able to achieve. Otherwise, in all but a few cases, we see one-off or occasional publishing, with few signs of sustained investment in individual authors and even less in Australian books per se. Towards the end of the period, however, the situation changes quite suddenly with the enormous critical and sales success of Henry Handel Richardson's Ultima Palk in 1929, followed the year after by Katharine Susannah Prichard's Coonardoo, and these two authors will be the subject of Chapter 6. The present chapter surveys the presence in the American marketplace of Australian writers working in the broad field of commercial fiction but outside the popular genres of crime, mystery and women's romance. It examines the obstacles and opportunities for Australian authors and stories in America in these decades after the passing of international copyright legislation in the United States and as the structures of the modem, twentieth-century US publishing industry were set in place.'  (Introduction)

'The American careers of Ada Cambridge, Rolf Boldrewood and Rosa Praed all extended into the first decade of the twentieth century, with new titles appearing alongside reprints of earlier works. Other authors whose careers in the US market began before the turn of the century but extended well beyond it include Fergus Hume, Guy Boothby and Carlton Dawe. Although forty years separate the birthdates of the oldest and youngest of these six authors, they were largely contemporaries in terms of their American publishing careers, with the majority of all their US titles appearing between 1890 and 1910. Yet to shift focus from the first to the second group is to find oneself in a changed literary space, marked by the emergence of the modern genre system on both sides of the Atlantic and hence in the Australian literary marketplace as well. As writers and readers, colonial Australians were subjects not only of the British Empire but also of a transnational Anglophone market for popular entertainment, not least for popular fiction. They participated in an expanding mass market, and not merely a contained and containing colonial system.' (Introduction)

'By the end of the nineteenth century, both Rosa Praed and Louis Becke had established international literary careers, in Australia, Britain and the United States. Praed has been claimed as "the first Australian-born novelist to achieve a significant international reputation".' Almost certainly she can lay claim to being the first Australian-born novelist to be published in the United States, although she had been resident in England for several years before her novel Nadine appeared in New York in Munro's Seaside Library in 1883. Of Praed's forty-seven published works, twenty-five appeared in American editions in the three decades from 1885 to 1915, including twenty-four of her thirty-eight novels in more than forty separate editions. Over the same period, Louis Becke achieved an even greater international reputation, if with a more spectacular rise and fall, primarily as a writer of tales of the South Seas. Across the fifteen years from 1895 to 1914, twenty-six of Becke's thirty-four books appeared in the American market.'  (Introduction)

'By the end of the nineteenth century, around one hundred Australian novels and travellers tales had been published in American editions, with the bulk of these, over three-quarters, appearing in the final two decades of the century. While this represents only a small fraction of the imported novels published in America in this period, as a proportion of all Australian novels to 1900 the numbers are significant. Indeed, a more generous count would raise the total above 150. Any accounting of course depends on prior decisions about what qualifies as an Australian book and who qualifies as an Australian author, an unavoidable issue for every phase of the history examined here but present in a particularly acute form for the nineteenth and early twentieth centuries where patterns of immigration, expatriation, and "imperial commuting" were the norm. Only a handful of the books that might be considered from this period are by Australian-born authors and only a handful more by long-term residents. Of the Australian-born, many became permanent or serial expatriates, while some of the most influential novels were written by visitors. '  (Introduction)