'We'd had enough of being called copywriters. At lunchtime we got together to discuss our plan. We decided to make a formal announcement at the end of the day and invited the rest of the agency to come into the reception area after 5 p.m. We let Jamie speak on our behalf because he was the most poetic of us all. We asked for our briefs to be called distillations. Lunches to be poetry readings. Meeting rooms to be named after our favourite wordsmiths. Brainstorms to be held in parks. Most of all, we wanted to stop writing calls to action. We wanted our audiences to contemplate and ruminate on the ideas we wrote about....' (Publication abstract)
'Hypatia is remembered first and foremost for her blood and her beauty. She was a philosopher and perhaps the greatest mathematician of her time in the late third and early fourth century CE. She was a prominent figure at the Library of Alexandria. She was the daughter of another mathematician, Theon, who's remembered through his annotations and commentaries on the key mathematical and astronomical texts coming to us from Euclid and Ptolemy...' (Publication abstract)
