The material on this page is available to AustLit subscribers. If you are a subscriber or are from a subscribing organisation, please log in to gain full access. To explore options for subscribing to this unique teaching, research, and publishing resource for Australian culture and storytelling, please contact us or find out more.
Latest Issues
AbstractHistoryArchive Description
'We'd had enough of being called copywriters. At lunchtime we got together to discuss our plan. We decided to make a formal announcement at the end of the day and invited the rest of the agency to come into the reception area after 5 p.m. We let Jamie speak on our behalf because he was the most poetic of us all. We asked for our briefs to be called distillations. Lunches to be poetry readings. Meeting rooms to be named after our favourite wordsmiths. Brainstorms to be held in parks. Most of all, we wanted to stop writing calls to action. We wanted our audiences to contemplate and ruminate on the ideas we wrote about....' (Publication abstract)
Publication Details of Only Known VersionEarliest 2 Known Versions of
Last amended 30 Sep 2020 08:10:22
46-54
Sadvertising : The State of Feeling or Showing Sorrow while Trying to Make Your Way in Advertising
Going Down Swinging
Going Down Swinging
* Subscription service. Check your library.
Export this record
