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'When most readers go into a bookstore, they don't take a lot of notice of who publishes the book they're browsing through or looking for, they just want to buy the darn thing. They take even less notice of what imprint the book is published under. One thing that regular readers of series romance are much more aware of, however, is lines. They may not use this word. They're more likely to say, 'the ones with the purple covers', 'the Silhouette Special Edition', or 'the medical romances'. But they know that when they pick up any book with a particular look - the purple cover, the word 'sexy' emblazoned on the front - they're being promised certain ingredients.
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Last amended 14 Dec 2009 13:52:39
63-94
Crossing the Lines and Getting it Right
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