The first satirical/comedy television series produced in Australia, The Mavis Bramston Show was effectively an adaptation of the stage revue format, the genre out of which many of its stars emerged as professional actors. The writers took aim at any number of contemporary issues, people, and social institutions, often garnering a good deal of controversy in the process.
The show's title derived from a long-held Australian theatrical in-joke concerning unimpressive overseas 'stars' brought out to headline local productions but who were in fact either second-rate performers or whose careers were in decline in their own countries. Such people became known as 'Mavis Bramstons.' In the TV series, the joke was played out by having the Mavis character (played by Maggie Dence) appear only at the beginning of each episode, as she arrives at Sydney airport and is greeted by the waiting press.
Notable songs and sketches include 'Oz News'; 'Hazel Phillips Impersonates MM' (song); 'Tomato Sauce' (song); 'Tele-women'; 'The Average Dad'; 'Which is What' (song); 'Lollies in the Park'; 'Race Violence (US)'; 'The Budget's Vicious Circle'; 'A Phone Monologue'; 'A Brand New Country' (song); 'Wedding at Oodnagalaby'; 'A Couple of Calwell Cuties' (song); 'Pioneer Tour of Vietnam'; 'Australians in Marrakesh'; 'I'm Almost Middle Aged' (song); 'Blood Donor'; 'Sponsor a Migrant'; 'My Name is Robert Helpmann' (song); 'Press Conference with Menzies'; 'Mavis Bramston interview'; 'Top 40 from 1918'; '3 Kath Walker poems'; 'Pick a Beast' (game show); 'Friends and Neighbours' (song); 'Admiral of the Old Cinque Ports' (song); 'An Aussie Night Out'; 'We'll Tax ...' (song); 'The Roller Game'; 'A Honeymoon for Three'; 'I'm a Sex Symbol' (song); 'Mrs Jones Speaks for Margarine'; 'The Bags and the Beast Meet Betty Windsor.'
'Television down under was less than a decade old when in 1964, Carol Raye, a UK-born actress and television presenter arrived in Australia from Kenya where she had established the first television station in the capital, Nairobi. Raye settled in Beecroft NSW close to the ATN Channel 7 television studios. Raye had completed a Producers’ course at the BBC and was looking for a role in production. Armed with her credentials, Raye met with Jim Oswin, the General Manager of Channel 7. Oswin employed Raye, who became the first female television executive in Australia. Raye saw that there was an opportunity to produce a show which dealt with biting political and topical satire which was a bold idea, particularly for a commercial network which had more to lose than, say, the politically fence-sitting ABC. Raye pitched the idea to Oswin. The risk was taken and the result was The Mavis Bramston Show, a ground-breaking show on ATN Channel 7 which held record-breaking ratings for two straight years... no seasons in those days – they did forty shows, an hour weekly, every year.
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'The documentary will explore the effect of Mavis Bramston on a rapidly changing Australian society and how this pioneering show set the scene for generations of satirical programs including: Fast Forward, Norman Gunston Show, The Gillies Report, Full Frontal, Frontline, The Big Gig, Clark & Dawe, The Chasers and Mad As Hell.'
Source: Melbourne Documentary Film Festival.
Alan McKee examines some key moments in Australian television history, drawing on extensive contemporary evidence as well as presenting detailed analysis of the programs themselves.