Gunter’s Magazine was started in February 1905 by the Home Publishing Company (owned by Archibald Clavering Gunter). After Gunter died in 1907 the company passed through the hands of a Receiver, ending up at Street and Smith with the May 1908 issue. Chicago publisher LaSalle took over the magazine with the October 1910 issue and changed the title to The New Magazine. That issue featured the old Gunter’s logo as a shadow behind the new name, on the cover and contents page only; everywhere else in the issue only the new title was used. This magazine’s run effectively ended with that issue, volume 12 number 3. The very next issue restarted the numbering at volume 1 number 1, and dropped all mention of Gunter’s.
[Source: Galactic Central]