'A “non-place”, as Marc Augé describes in his 1995 essay-turned-book Non-Places: Introduction to an Anthropology of Supermodernity, is a venue whose uniformity of design makes it indistinguishable from another, regardless of where you are in the world. One can think of shopping centres, supermarkets and airports as non-places, although more recently we can also include cafes, Airbnbs and social media profiles. In Augé’s view, a non-place is a “supermodernism” that has emerged out of globalisation, resulting in “places of memory” that are unbroken chains. These places become so familiar they eventually become socially estranging.' (Introduction)