'Audible Australia’s 2019 advertising campaign combined political satire with a quintessentially Australian brand of self-mocking. It used this lens to poke fun at Australian speakers and Australian slang – public figures like Magda Szubanski, and popular (and popularly derided) vernaculars. Think ‘yeah, nah, nah, yeah’. In broad terms, Audible’s ad promotes how audiobooks fit neatly around the edges of a busy life, while still upholding the intellectual superiority of books over other forms of cultural leisure.' (Introduction)