'Here’s a situation you might’ve found yourself in: you go out for dinner with a group of friends and, before ordering, decide the bill will be split equally. Were you alone, or paying only for what you yourself ate, you’d probably order the least expensive option available (within reason), but what you really want to order is about ten dollars more than the item you’d pick if you were solely responsible for footing the bill.' (Editorial)
2017 pg. 5-7