'Pumpkin spice is not extracted from pumpkins. I thought about this for a long time before I googled it. A pumpkin is a bland thing-how do you get spice out of it? This question might make a few things clear. It's Halloween. I am in America. I am not American. Being a foreigner manifests acutely at the level of consumption. The money is different and so are the things you buy with it. Many interactions are framed through purchases. You feel better about yourself in a place you don't know when you discover what you like to buy and how to buy it.' (Introduction)