'In the 1930s (Sir) Frank Packer and E.G. Theodore had launched the Australian Women's Weekly and the Sunday Telegraph and revived Sydney's moribund Daily Telegraph. Their company, Consolidated Press Ltd, moved into book publishing almost by default, serialising titles and offering encyclopaedias and books about health, cooking and animals at discounted rates to subscribers. A book publishing department was established, which in 1944 secured separate offices under the management of Dr E. Harden.' (Introduction 47)