The article focuses on the national projects of The Book Club Inc., which was established as a not for profit organisation committed to the promotion of reading and literature in 2003. It says that the primary goal of The Little Big Book Club (LBBC) for parents, caregivers and educators is promote the love of and the importance of reading from a very early age. It adds that a free reading and activity pack for 10,000 families is provided by the New Arrivals program of the club.