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'Keith Austin didn't just want to write a book for young adults. He wanted it to be something special, out of the box. Then years later, it's been published. here's what he learned...'
'When children's author Anna Fienberg decided to write a novel for grown-ups, she discovered that leaving the world of young readers means starting from a cold clean slate.'
'Book trailers, aka promotional videos, have become part of the marketing arsenal for big-name authors, writes Caroline Baum. But you have to choose your genre carefully.'