'Queensland Poetry Festival (2012) and if:book Australia are hosting a physical Choose Your Own Poetry Adventure through the byways and the streets of the Valley, facilitated by a series of QR codes. Weaving language into the physical spaces that we walk around daily, this adventure is facilitated by a series of QR codes linked to locations throughout Fortitude Valley that you can scan with your smart phone. Once you read that part of the poetic journey, you can choose from several options to continue your adventure. The adventure will start from one of three places within the Judith Wright Centre of Contemporary Arts, and then branch off into three poetic trails, combining language and landmarks to showcase Fortitude Valley in a whole new light.'