'Ruby Who? is about wishing for things, wishing you were someone else, but then realising it's better to be content with what you have and more importantly, who you are. Teachers, schools and parents find that it's very difficult to discuss body image with children and how to be happy with who they are. Ruby Who? is a story that tackles these issues. Ruby Who? reinforces the message that having more, and being like others doesn't make you happy!'