Like the earlier Crawford's series The Box, Prime Time was concerned with television production. In this case, the programme focused on the fictional Lockhart Productions and its prime-time current-affairs program, Assignment: according to Moran, in his Guide to Australian TV Series, 'although there was no physical resemblance between actor Chris Orchard and real-life current affairs host and company owner, Mike Willesee, nevertheless the reference was clear.' The show was produced in such a way that, according to Moran, its 'format was flexible enough to allow both the presence of ongoing narratives about the principal characters as well as featuring guest characters, narratives and situations arising out of the stories that Assignment was focusing on.'
Unlike The Box, Prime Time was not successful, though Moran emphasises that Channel 9, the network airing the program, 'did much to snatch disaster from the jaws of victory by scheduling Prime Time on Thursday and Friday nights'.
