'Our primary goal at Viva! is to present the Australian, Latin American and Spanish communities with a family oriented publication that expresses love, life experiences and the unification of our different cultures in this country that we have come to call home. Viva! will be the first bilingual magazine in Australia, published in English and Spanish. We strongly believe that this particular format will give more readers the opportunity to appreciate and experience both cultures in all their richness and diversity.' - Viva!, Issue no. 1, p 6.
