'A journal devoted to sport and drama' The Dead Bird may be considered a 'low brow' newspaper, comprising a full page feature section titled 'Can Anybody Tell Us...', a regular page of jokes and humorous stories, and several pages focusing on sports in general, and with a partiuclar focus on horseracing.
Many of the stories and jokes published relate to issues around courtship, husbands and wives (and male/female relationships in general), women's rights (and in partiuclar complaints about fashion standards), infidelity and other aspects of social life typically avoided by other 'reputable' newspapers and magazines of the period.
The 'Bird' also regularly included a page devoted to illustrations of sporting women - invaribaly in tight-fitting, low cut sports attire. Featured sports included rowing, boxing and roller skating.