'The tribal coldfire in the living room, the unblinking eye of surveillance, the medium of the everyman, is showing its age. Assailed by the internet and cable, blunted by the lowest common denominator, television has blended truth, scandal and daily information into a 're-enactment' of life that reinforces popular prejudice in the face of common sense. Yet it still has the power to cut through, inform and inspire. Where is it going? What's driving our devotion to it? Ian David shows why the digital age must force the networks to change their values, recognise the damage they have done and grasp the opportunities offered by the reconstructed global marketplace of the GFC.' (Publisher's Blurb)
