'Judging a Book By Its Cover takes a critical look at the influence book covers have on their audiences and the role of a book’s materiality, or physical attributes. Books are not merely literary texts, but material objects that reflect and help shape cultures. The connectivity of image, typography, design concept, and materials significantly enhance the communication goals and ultimate sell-through of popular books. Not only does the book cover introduce the reader to its contents, it defines its target audience, communicates cultural value and reflects individuality.' (Publication abstract)
'Judging a Book By Its Cover takes a critical look at the influence book covers have on their audiences and the role of a book’s materiality, or physical attributes. Books are not merely literary texts, but material objects that reflect and help shape cultures. The connectivity of image, typography, design concept, and materials significantly enhance the communication goals and ultimate sell-through of popular books. Not only does the book cover introduce the reader to its contents, it defines its target audience, communicates cultural value and reflects individuality.' (Publication abstract)
