'The European Magazine, and London Review was launched in January 1782, dedicated (according to its subtitle) to the mission of bringing to its readers "the Literature, History, Politics, Arts, Manners, and Amusements of the Age." Established by the journalist James Perry as the mouthpiece of the Philological Society of London, the European quickly passed under the proprietorship of the Shakespearean scholar Isaac Reed and his co-partners John Sewell and Daniel Braithwaite, who would preside over the magazine's fortunes during its first two decades. Content in The European Magazine, and London Review consisted primarily of articles and letters concerning literature, antiquarian matters, theology, science, biography, and current news, backed up by sections set aside in each monthly issue for book reviews, poetry, parliamentary reporting, theatre, and (generally) lists of births, deaths, marriages, promotions, and bankruptcies, the whole embellished with superb engravings. 'Source:http://historyofideas.org/bsuva/euromag/1EM.html (Sighted 04/12/2008).
