'This volume brings together historians of imperialism and race, travel and modernity, Islam and India, the Pacific and the Atlantic to show how a ‘transnational’ approach to history offers fresh insights into the past. Transnational history is a form of scholarship that has been revolutionising our understanding of history in the last decade. With a focus on interconnectedness across national borders of ideas, events, technologies and individual lives, it moves beyond the national frames of analysis that so often blinker and restrict our understanding of the past. Many of the essays also show how expertise in ‘Australian history’ can contribute to and benefit from new transnational approaches to history. Through an examination of such diverse subjects as film, modernity, immigration, politics and romance, Connected Worlds weaves an historical matrix which transports the reader beyond the local into a realm which re-defines the meaning of humanity in all its complexity. Contributors include Tony Ballantyne, Desley Deacon, John Fitzgerald, Patrick Wolfe and Angela Woollacott.' (Publication summary)
This chapter explores the transnational influence of consumer capitalism on the culture of romantic love in Australia during the twentieth century, particularly as it has been manifested through advertising. I want to utilise Benedict Anderson’s well-known argument about how print capitalism created the ‘imagined community’ of the nation to argue that if the circulation of texts throughout society can foster feelings of nationalism,[470] they can also create or affect emotional experiences of romantic love.' (Introduction)
