Editor's comment on the magazine's motto, Non Progredi est Regredi: 'New processes, ingenious appliances, and cunning wrinkles for the production of novel effects, are matters of everyday revelation both in the scientific and mechanical branches of the photographic art. To be ignorant of these is most assuredly to go backwards'.
The magazine published articles and paragraphs from English and international photographic magazines, as well as a smaller number of Australian stories. It profiled professional identities, published photographers' prices and their works, and urged professional unity and co-operation. It ran competitions for various styles of photograph.
The magazine ran articles on the kinetoscope and its first showing in Sydney, and sat securely on the fence on the question of spirit photography.
