A journal of public opinion, United Australia invited original contributions, newspaper cuttings, and other communications 'on any matter of general Australian concern - whether political, commercial, industrial, scientific, intellectual, social, or general'. It published occasional fiction and literary notes. Each issue contained signed articles arguing for and against topical questions; for example, strong opinions against as well as for White Australia were published in Vol.2, No.4. The Chairman of the Board of Management for the first year was Edmund Barton. A company was formed in mid 1901, with Barton, Sir Edward Braddon, Bruce Smith, and R. E. Connor as directors. Always liberal, the magazine became increasingly concerned with the British Empire. Its penultimate issue was reduced to offering two and one guinea prizes for the best story, photograph, and poem.