The Australian Magazine described itself as a new series of A.A.A. with a 'wider and more all-embracing title'. It promised to keep pace with the times and with the rapid progress in the art of printing and illustrating. Initially, it contained considerably fewer photographs and illustrations than the earlier magazine. However, these increased substantially over its three years of existence. Its editorial content continued as a very varied general interest magazine, including on-going attention to 'Our Girls' and 'Modern Love'. It ran short fiction stories, poems, stories of historical interest, 'unique photographs', and travel and anthropological stories (such as 'Our Blacks' and 'The Man-Eaters of Papua'). It also ran a column of political notes and raised issues of civic interest (such as 'The Other Side -- A Japanese View on a White Australia' and 'Should Majorities Rule?').