'This paper considers the genre of the writing text. It canvasses a number of types, asks why authors direct their creative energies into this kind of project, and notes the most common strategies that they employ. It discusses the work of writers with an existing public profile and, therefore, with already acknowledged skills and knowledge in the area. In addition, it raises the question of the writing text as a 'theory-free zone', as a species of writing that acts as if it can escape theory because it has no other agenda than to inspire and teach.' (Authors' Introduction)