Author's abstract: 'Now largely forgotten, Edgar George Holt (1904-1988) was a leading journalist and public relations officer in the middle decades of twentieth-century Australia. This article examines his prominent journalistic career in the 1930s and 1940s, his presidency of the Australian Journalists' Association, and his work as the Liberal Party of Australia's public relations officer from 1950 to the early 1970s. The article explores the evolution of his cultural and political views, considering how a literary aesthete and poet came to be at the forefront of the 1944 newspaper strike and then an important player in Australian conservative machine politics and the emerging industry of political public relations.'