'The Big Book Club Incorporated is a not for profit arts organization. Our mission is to promote reading, the discussion of books and the promotion of South Australian and Australian authors.
The Big Book Club Incorporated manages two major projects: The Big Book Club for adults [and] The Advertiser Little Big Book Club for parents of children aged between 0 - 5 years.
The Big Book Club Incorporated links with other major organizations to connect readers no matter their age or where they live.' (Big Book Club website, December 2005)