The material on this page is available to AustLit subscribers. If you are a subscriber or are from a subscribing organisation, please log in to gain full access. To explore options for subscribing to this unique teaching, research, and publishing resource for Australian culture and storytelling, please contact us or find out more.
Latest Issues
AbstractHistoryArchive Description
"Mass media influence has determined that producing and marketing children's properties is now a complex mixture of commerce and culture." The author, using the theories of Joseph Turow and Lewis Coser, looks at what influences the marketing and production of children's books with reference to the Australian industry.
Publication Details of Only Known VersionEarliest 2 Known Versions of
Last amended 29 Aug 2024 08:13:48
https://textjournal.scholasticahq.com/article/36037-touting-for-business-the-manufacture-of-appeal-in-the-publishing-and-marketing-of-children-s-books-in-australia
Touting for Business : The Manufacture of Appeal in the Publishing and Marketing of Children's Books in Australia
TEXT : The Journal of the Australian Association of Writing Programs
TEXT : The Journal of the Australian Association of Writing Programs
Export this record
