Published by the proprieters of the Argus and the Australasian, the Sketcher contains articles, short stories, theatre and music reviews, social and sporting notes and engravings on Australia, chiefly Victoria and South Australia, and New Zealand. Includes some material on Fiji, New Guinea and the Pacific Islands. Literary content reduced in later issues. Contributors included Marcus Clarke, Thomas Carrington, Louis Buvelot and John Gully.
The Prospectus published in the Argus (24 March, 1873) states that the new publication will 'deal with the picturesque phases of our public and social life' while 'leaving in a great measure the publication and discussion of political and parliamentary news, and legal, commercial, and industrial intelligence, to the daily and weekly press'.