Rufus Morris was a cartoonist, watercolour artist and children's book illustrator. His illustrations in children's books reflect both his rural background and comic art techniques.
Morris contributed cartoons to the Bulletin and to the 'It's moments like these...' campaign to promote the Australian confectionary Minties. The campaign was successfully promoted through various forms of media between 1927 and the 1940s, including newspapers and the radio. Other children's illustrators that submitted cartoons for this campain include Dick Alderton (q.v.), Hugh McCrae (q.v.), David Henry Souter (q.v.) and Dorothy Wall (q.v.). Rufus Morris depicted country lifestyles and rural activities for his Minties Moments contributions.
Morris was also an accomplished watercolourist and held solo exhibitions in Brisbane between 1946 and 1951.