Catherine Griff Catherine Griff i(A151347 works by)
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1 Film Audience Testing in Australia : Capturing the Audience before it Bites Catherine Griff , 2012 single work criticism
— Appears in: Studies in Australasian Cinema , November vol. 6 no. 2 2012; (p. 159-174) 'This article investigates the role of audience test screenings as a tool for anticipating and interpreting the audience. Of particular interest is the role of test screenings in contemporary film-making practices in Australia. The primary focus is on 'test' or 'preview screenings' - a process whereby a selected audience provides feedback to the producers of a film prior to its completion. I explore the practice of screen testing in the United States and other markets where it varies according to level of marketing budget, government support and the involvement of film-makers in marketing their works. The Australian situation is revealed principally from findings of an industry survey conducted in mid-2011. Perspectives on audience test screenings in Australia are also canvassed with distributors, the main research company in the field and the national screen-funding body, Screen Australia.' (Author's introduction)
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