Godfrey Philipps's first major television production for children, The Magic Circle Club was strongly inspired by pantomime, including not only a mixture of dialogue and song-and-dance routines but also the casting of male actors as elderly female characters, in the tradition of pantomime dames. The program also drew heavily from fairytales, featuring a number talking animals, stereotypical villains, and magical characters.
Initially, the program's storylines ran over a five-episode story arc, beginning in Monday's episode and concluding in Friday's. Later in the program's run, the story arcs were truncated to four episodes, with Friday's episode dedicated to a standalone set in a toy store stocked with anthropomorphised dolls.
The program was axed by ATV-0 in 1967 because of the high cost of
production. Though the ABC immediately offered to undertake production,
Reg Ansett (then owner of ATV-0) refused to relinquish ownership of the
intellectual property, and the aBC instead produced similar but distinct (and equally successful) Adventure Island.
In December 1965, a specially written episode of The Magic Circle Club, 'The Stolen Smile', was performed on stage at the Tivoli Theatre, Melbourne, stage-managed by Sue Nattras, Simon Wincer, and Jim McElroy.
