Private press founded in New York in 1928 by the graphic artist Melbert B. Cary, Jr.(1892-1941). Cary's intention was "to publish only those texts which appeal strongly to us", and the press published around 50 books before it closed in 1942. The choice of texts and subject matter was often humorous, but the press always used the finest materials and craftsmanship. Cary was also the president and founder of the Continental Typefounders Association to import and sell European type in the United States.