'This paper responds to some of the major questions Mark McGurl raises about the ‘program era’ of creative writing in his recent major study of the postwar history of creative writing in American higher education. My aim is to bring this history up against the new wave of changes in the contemporary academy signalled by the presence and prevalence of digital media, information technology and virtual environments. A discussion of the future, the shape, and the experience of creative writing in the academy is approached tentatively here through a number of the central antinomies of the discipline. I argue that literary fiction, and modernist aesthetics, are only one, and possibly no longer a central aspect of what ‘creative writing’ might mean. As a consequence, the questions McGurl raises are less meaningful and less urgent than they once were.' (Publication abstract)