'Kenneth Mugi was working in a dead end job when his best friend asked him if he wanted to quit and help create the world's greatest video game company. Together, they decided to take a chance on their dreams and sought out humanity's most desired frontier: success. The only problem was that neither of them had made a game before. Join Kenneth and the team from Tokidoki Enterprises on a heartbreaking journey through the perilous meteor belt of App Creation. Go beyond the worlds of Angry Birds and Fruit Ninja to explore a universe where money is always in short supply, friendships are tested, marriages are pushed to breaking point and delusion is the drug of choice. Discover planet App Fail, and witness life behind the touchscreen.'
Source: Publisher's blurb.