'It seems commonplace, in contemporary academia, to stress that our world is undergoing an identity crisis. Finding its way into a wide spectrum of disciplines, the concept of identity becomes the axis around which many far-reaching academic discussions and debates have evolved: globalization and localization, modernity and tradition, gender studies, diaspora, multiculturalism and others. Besides, it’s increasingly common, even in our daily life, to hear identity fumbled for, fretted over 1 and frowned upon, by Chinese employees complaining about corporate culture, by English learners attempting to express what is local in a foreign language, by overseas returnees twice dislodged from a familiar ambience and culture, and by Chinese youngsters reveling in Korean soap operas, Japanese songs and American blockbusters.' (1)