Initially known as Who Dares Wins Publishing, Cool Gus Publishing describes itself as an 'author-centric-team' operating betwen traditional and independent publishing. It was co-founded by New York Times Bestselling Author, Bob Mayer (a former Green Beret and West Point Graduate) and romance author Jen Talty.
Mayer and Talty concieved their publishing house as a platform to reissue his extensive backlist. Within three years they were able to expand their focus to include new works by new authors. Cool Gus has also launched a Write It Forward series dedicated to helping authors achieve their dreams. The company's publicatsions are released in book digital and hardcopy formats. Audio versions of some works are also available.
Cool Gus Publishing has released a number of works by Australian-resident writer Colin Falconer, including four of his books in the Jerusalem series