Rachel Noorda (International) assertion Rachel Noorda i(28131775 works by)
Gender: Female
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1 International Success: Selling Niche Titles Beyond the Prime Home Market Rachel Noorda , 2012 single work criticism
— Appears in: Publishing Research Quarterly , December vol. 28 no. 4 2012; (p. 359–368)

'As the world becomes increasingly international and new markets open up for business, questions arise for small, niche publishers: what makes a book sell well internationally? Can niche titles sell well abroad? And, more importantly: How can I find and publish a book that will be a global success? To answer these questions in this article, Scottish publishing companies will be used as examples to illustrate the ways in which even region-specific niche publishers can successfully sell and market abroad.'  (Publication abstract)
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