'Based on interviews with 10 professionals from primary educational publishers and educational technology companies based in Australia, this article examines the challenges and impact of COVID-19 on publishing operations and outputs, and the future of the sector. The publishers had to deliver digital materials quickly, effectively and often for free to assist educators with the transition to remote learning, while working remotely themselves. They also had to transfers sales, support and professional learning online. Overall, while operationally challenging, the pandemic has accelerated the demand for digital products and facilitated growth of the sector.' (Publication abstract)