'Adhering to the demands of integrity and having research attitudes rooted in moral sensibilities are of paramount importance for academics, researchers, and writers. Publishing etiquette requires them to invest adequate time and energy in conducting research and writing manuscripts and thus to produce beneficial knowledge. Putting together a document hastily and avoiding the much-needed effort in research and writing lead to negative outcomes. The corrupt practice of plagiarism and the desire for recognition through fraudulent and duplicitous publications are marked by deliberate deceptiveness. It debases the plagiarists, stagnates their intellectual growth, and vitiates the academic environment. Highlighting this observation, in this essay I shall discuss some dimensions and significance of publishing etiquette. I shall argue that attitudes and behaviours of researchers and academic practitioners determine the quality of the words and works that they produce.' (Publication summary)