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'Advertising is so much a part of our daily lives now that we rarely think about it. Except to press mute on the television remote control when advertisements appear. But that is just a matter of shutting them out, not of analysing them. We used to be more analytical. I remember my schoolteachers pointing out how advertising slogans could be manipulative and of questionable honesty. A fellow student of mine at college told me how he had spent thirty minutes gazing at shelves of toothpaste, in order to work out – and resist – those that were using subliminal slogans and devices to persuade him to buy them.' (Introduction)
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Last amended 23 May 2023 09:21:16
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