'In July 2021, the American billionaire Jeff Bezos completed the first private flight to the edge of Earth’s atmosphere and back in a spacecraft unapologetically resembling a giant penis. New Shepard, as it was called, carried Amazon’s owner, his brother Mark (Jeff’s spitting image), an 82-year-old ex-pilot, and a young Dutchman whose enthusiasm for the 8-minute space trip cost him $28 million. In the press conference after the landing, a grinning Bezos thanked all the Amazon customers around the world, saying, ‘you guys paid for this’. The audience indulged the good humour of one of the wealthiest men on the planet. Haha! None taken!' (Introduction)