Cirrus@Austlit

'Welcome to the world of snackable content.

'Listen closely: like an ambient soundscape, its soft tides wash over you and you devour it quickly. Sometimes, it repeats an opinion you’ve already developed, affirming previously held beliefs. From afar this tone appears poetic but zoom in closer and you will see that they are generated to trigger particular affective feeling – what Sianne Ngai describes as ‘the aesthetic experience in which astonishment is paradoxically united with boredom’. Did SEO create this monster? Or was it the inner workings of the thing we now call capitalist realism? The answers lie inside your personal algorithm, an enigmatic void that soothes your soul with its mirrors.'  (Introduction)