'Any film about shark conservation faces a dilemma: how to de-sensationalise an animal whose cinematic charisma relies on the combination of thrill and fear. What reels us in as viewers is the excitement of an up-close, full-frontal encounter with a dangerous predator. Film scholar Tom Gunning talks about this as ‘lust for the eyes’, when an image ‘rushes forward to meet the viewer’, provoking ‘a complicated sort of excitement bordering on terror’.' (Introduction)