Alexandra Dane Alexandra Dane i(19284268 works by)
Gender: Female
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1 ‘You’re Too Smart to Be a Publicist’ : Perceptions, Expectations and the Labour of Book Publicity Alexandra Dane , Millicent Weber , Claire Parnell , 2024 single work criticism
— Appears in: Media Culture and Society , January vol. 46 no. 1 2024; (p. 94–111)

'The representation of publicists in popular culture appears to have a direct relationship with how publishing sector publicity staff are perceived by their colleagues and peers, having a distinct knock-on effect to work practices and labour conditions. In this article, we explore these perceptions and, through interviews with eight publicists working in publishing houses in Australia, explore how the work of publicity is commonly misrecognised and undervalued. In framing publicists as cultural intermediaries who contribute to the shaping of cultural tastes, we further illuminate the significant gap between the common gendered perceptions of publicists and the realities of their professional practice.' (Publication abstract)

1 Book Publicists and the Labour of Cultural Intermediation Millicent Weber , Claire Parnell , Alexandra Dane , 2023 single work criticism
— Appears in: Continuum : Journal of Media and Cultural Studies , vol. 37 no. 3 2023; (p. 365-380)

'Book publicists are important intermediaries in generating earned media attention, creating discoverability opportunities, and getting new books into the hands of potential readers. Despite their important function in book culture, publicists’ labour in producing and framing value in the book industry is often rendered invisible in the industry and scholarly literature, which we trace back to field-defining conceptual models, particularly Robert Darnton’s Communications Circuit (1982). This article draws on interviews with eight Australian publicists to make visible, interrogate, and explain the material and symbolic labour involved in the affective relationship-building and cultural framing work of publicity. This article explores publicists’ day-to-day work, their relationships with authors, colleagues and the media, and publicity’s function in contemporary book culture. Book publicists are important cultural intermediaries: they are integral to the economic and social contexts of publishing, and influence and shape cultural tastes and value through strategic promotional work, resulting in considerable effects across the domains of production and reception.' (Publication summary)

1 Penguin Random House, Simon & Schuster and the Ecologies of Publishing Alexandra Dane , 2022 single work essay
— Appears in: Kill Your Darlings [Online] , November 2022;

'The now-blocked merger, which would have seen a publishing behemoth become even larger, exposed some of the uncomfortable realities of a romanticised industry, and the very real gap between culture and commerce in the sector.'  (Introduction)

1 1 y separately published work icon Post-Digital Book Cultures : Australian Perspectives Alexandra Dane (editor), Millicent Weber (editor), Clayton : Monash University Publishing , 2021 28130350 2021 anthology criticism

'The post-digital publishing paradigm offers authors, readers, publishers and scholars the opportunity to engage with the production and circulation of the book (in all its forms) beyond the conventional boundaries and binaries of the pre-digital and digital eras.

'Post-Digital Book Cultures: Australian Perspectives is a collection of scholarly writing that examines these opportunities, from a range of disciplinary and methodological approaches, with the aim of engaging with the questions that define post-digital book cultures beyond the role of e-books. Examinations of digital publishing in the literary field can often be characterised as either narratives of decline or narratives of revolution. As we move into the third decade of the twenty-first century, what has become clear is that neither of these approaches accurately encapsulate the role of ‘the digital’ on contemporary publishing practice. Rather than upending book publishing culture, the emergence of digital technologies and platforms in the field has complicated and recontextualised the production, circulation and consumption of books.

'This collection of essays brings together contributions from scholars and industry practitioners to consider the changing nature of the production of the book and the circulation of book culture within a post-digital context and platform enclosures.'  (Publication summary)

1 What Happened to the Digital Book Revolution? Alexandra Dane , 2021 single work essay
— Appears in: Kill Your Darlings [Online] , July 2021;
'The introduction of the Kindle and the iPad brought warnings about the end of the book as we knew it—a prophecy that did not come to pass. In 2021, post-digital book culture is a mix of old and new technologies, flattening some traditional hierarchies and upholding others.' (Introduction)
1 Author Care and the Invisibility of Affective Labour: Publicists’ Role in Book Publishing Claire Parnell , Alexandra Dane , Millicent Weber , 2020 single work criticism
— Appears in: Publishing Research Quarterly , December vol. 36 no. 4 2020; (p. 648–659)

'Publicists perform an important but ill-understood role within the publishing industry. Surveys of the Australian and UK publishing industries reveal those working in marketing and publicity are at higher risk of sexual harassment (Books + Publishing in Over half of book-industry survey respondents report sexual harassment, Books + Publishing, 2017; The Bookseller in Sexual harassment reported by over half in trade survey, The Bookseller, 2017). There is little clarity about the role of the publicist or why they are at greater risk of workplace harassment. In this article, we synthesise existing scholarly and industry understandings of the publicist role and the labour they perform. This examination of the literature reveals an absence of critical engagement with publicists’ work. We explore the affective labour that constitutes their roles and argue that the work they do conferring visibility and prestige onto authors and publishers is a major contributing factor in rendering their role invisible in the industry. A better understanding of publicists’ role in book publishing is vital, but first this research aims to make the publicist visible.'  (Publication abstract)

1 Literary Prizes and the Public Sphere Alexandra Dane , 2020 single work criticism
— Appears in: The Routledge Companion to Australian Literature 2020; (p. 147-154)

The influence of the literary prize in contemporary literary culture can often be observed in the expanded constituencies for shortlisted and winning authors and titles. Winners of major awards like the Booker Prize and the Miles Franklin Literary Award commonly report a rapid increase in sales and media attention following the announcement by the judges. However, it is not just the prize that brings about this increased attention. The public impact of the prize’s proclamations exists in a context that is supported by adjacent literary institutions, influential individuals, and the media. This chapter examines the short history of the Stella Prize to explore the radiating power of the literary prize within the public sphere and illustrates the ways in which contemporary literary activists use the literary prize as a vehicle for achieving their aims.

Source: Abstract.

1 y separately published work icon Gender and Prestige in Literature : Contemporary Australian Book Culture Alexandra Dane , New York (City) : Palgrave Macmillan , 2020 19705339 2020 multi chapter work criticism

'Gender and Prestige in Literature: Contemporary Australian Book Culture explores the relationship between gender, power, reputation and book publishing’s consecratory institutions in the Australian literary field from 1965-2015. Focusing on book reviews, literary festivals and literary prizes, this work analyses the ways in which these institutions exist in an increasingly cooperative and generative relationship in the contemporary publishing industry, a system designed to limit field transformation. Taking an intersectional approach, this research acknowledges that a number of factors in addition to gender may influence the reception of an author or a title in the literary field and finds that progress towards equality is unstable and non-linear. By combining quantitative data analysis with interviews from authors, editors, critics, publishers and prize judges Alexandra Dane maps the circulation of prestige in Australian publishing, addressing questions around gender, identity, literary reputation, literary worth and the resilience of the status quo that have long plagued the field.'

Source: Publisher's blurb.

1 Eligibility, Access and the Laws of Literary Prizes Alexandra Dane , 2020 single work criticism
— Appears in: Australian Humanities Review , May no. 66 2020;

'The ability of literary prizes to sway literary tastes and shape cultural discourse has long been explored through the decisions made by the prize judging panel. The jury of experts, who bring with them symbolic capital and are often regarded as representing a nation’s sophisticated literary palate, have been the subject of extensive scholarship. However, there is a selection process that occurs prior to the commencement of the official or public adjudication. The entry guidelines for individual literary prizes ensure that particular authors and titles will not, or cannot, be considered for the prize and are, therefore, excluded from the symbolic and economic rewards that come with being shortlisted for and winning a literary prize. How do literary prize eligibility requirements limit access to the prestige and promotion that comes with a literary prize? How does the issue of exclusivity influence the ways prizes run, the winners that are chosen and, ultimately, the field-wide conceptions of prize-winning writing?' (Introduction)

1 The Conventions and Regulation of Book Culture Millicent Weber , Alexandra Dane , 2020 single work criticism
— Appears in: Australian Humanities Review , May no. 66 2020;
'Government policy has long shaped the production, circulation and consumption of literary texts in Australia. Copyright legislation, importation regulations and the public funding of authors, events and prizes are integral parts of the fabric of Australian publishing, influencing author careers, book production, bookselling and national literary tastes. In his articulation of contemporary cultural policy, David Throsby (Economics 26; ‘Commerce’) observes the ways in which government support for arts and culture, through public funding and legislative regulation, is motivated by a desire for growth within the cultural sectors. The publishing industry, structured as it is by both cultural and commercial imperatives, shares common goals with cultural policy, leading to the development of a mutually beneficial and often commercially generative relationship between the two. The production of books in Australia exists within a policy framework that, often through regulatory mechanisms, is economically supportive. The result of this framework has profound radiating effects (Australian Society of Authors; Donoughue; Glover; Shapcott). Authors, who are supported financially to produce literary texts; literary events, that celebrate authors and the public life of literature; publications and small publishers, that curate and disseminate literary works; and structures of bookselling in Australia: each of these individuals and institutions operates explicitly within a system of policy decisions.' (Paragraph two)
1 Literary Magazines Are Often the First Place New Authors Are Published. We Can’t Lose Them Alexandra Dane , 2020 single work column
— Appears in: The Conversation , 13 May 2020;

'Australia’s literary journals are produced in a fragile ecosystem propped up by a patchwork of volunteer labour, generous patrons and, with any luck, a small slice of government funding.' (Introduction)

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