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Issue Details: First known date: 2019... 2019 Stiff Competition
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'Book marketers face many challenges. How can you experiment with new trends within a limited budget and how do you find new readers when there's so much competition for people's leisure time? Andrea Hanke asks three marketers about their challenges and successes.' (Introduction)

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    y separately published work icon Books + Publishing vol. 99 no. 4 October 2019 18082148 2019 periodical issue

    ‘Giving booksellers what they want is the future.’ Or so says Hachette Australia sales director Daniel Pilkington, who spoke with Brad Jefferies about how publishers need to improve the supply of timely, accurate stock data to booksellers. Hachette has spent two years developing its Next Stock Date system to try and do just that, and, in a spirit of industry collaboration, has promised to share what it found with other publishers. The upcoming Christmas season will be the first real test for the improved algorithm.' (Sarah Farquharson, Editorial introduction)

         2019     pg. 10-11
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Last amended 24 Oct 2019 08:49:00
10-11 Stiff Competitionsmall AustLit logo Books + Publishing
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