Issue Details: First known date: 2019... 2019 Frances Taylor, Founder and Editor, Guides Woman’s World to Success
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AbstractHistoryArchive Description

'When Frances Taylor began a monthly journal, Woman’s World, in December 1921 in Melbourne, which she edited, produced and managed herself, sceptics forecast ‘a speedy death’.1 Two years was regarded as the most a periodical not backed by an established publisher or media interests could expect to survive.2 Against the odds, Woman’s World flourished and within four years had 12,000 readers.3 Several factors contributed to its success, particularly the unique way in which Taylor combined traditional women’s magazine topics of homemaking, mothercraft and fashion with promotion of female independence at a time when a new world of freedom was opening for women. She promoted her vision of independence through articles on women in new fields – for example, building weekenders, travelling to exotic destinations and taking up motoring – and by publicising women in unusual occupations. To this she added her pioneering exploitation of radio broadcasts to publicise her publication and attract readers.' (Introduction)

Publication Details of Only Known VersionEarliest 2 Known Versions of

  • Appears in:
    y separately published work icon The La Trobe Journal no. 103 September 2019 18026093 2019 periodical issue

    'In issue No 103 of the La Trobe Journal, Nikita Vanderbyl looks at the work of Aboriginal Australian artist William Barak, while Myles Russell-Cook gives a personal reflection on the artist.

    'Catherine Padmore revisits the archive of Joan Lindsay, author of Picnic at Hanging Rock, and Patricia Clarke tells the story of Frances Taylor, founder and editor of the journal Woman's world. Edited by Shona Dewar, the reminiscences of Ursula O’Connor look back at her influential 38-year career as a librarian at the Library.

    'Libby Melzer describes the production and likely origin of a remarkable 13th-century pocket Bible, one of the first medieval manuscripts acquired by the Library. Finally, the editor of this issue, Shane Carmody, tells the story of the library of Carlos Barron Lumsden, one volume of which was recently acquired by the Library.' (Journal abstract)

    2019
    pg. 40-56
Last amended 18 Oct 2019 08:59:15
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